Carl Barks made more than 500 stories from Disney's duck universe, and they all had impressive, surprising, and imaginative storylines. Except one! In 1954 Barks made his only purely commercial story with practically no storyline - and if this was not enough, he made it in 3 versions!!! The work was a to-order story for three major electricity companies made as a so-called Giveaway (i.e. a free comic book) and is known as KG Donald Duck Tells about Kites. This is the non-story story.
PROLOGUE |
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For a number
of years American electricity companies - most often
under the auspices of the powerful Reddy Kilowatt, Inc.
brand* - were eager to have comic books
distributed containing well-meant and relevant warnings
to youngsters about how to treat electricity in a safe
manner and the dangers of flying kites in the vicinity of
power lines. They had about three dozen titles made during the
years and the stories featured many different characters
from several publishers (see more HERE). |
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* Interestingly, the company carried a special logo in the shape of a stick figure with a bulbhead not unlike Little Helper in Barks' Gyro Gearloose stories. |
THE PROJECT |
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How Barks
got involved with the project is not known, and the
project as such is also shrouded in the veil of history. But
there can be little doubt that it was a merger between
promotional wizards from the three ordering electricity
companies, who worked together with Barks' publisher
Western, to deliver the expertise needed to form a
relevant safety instructional comic book. |
| THE STORY | |||||||||||||||||||||||||||||||||||||||||||||||||||||||
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THE ALTERATIONS |
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Barks made several alterations in both texts and graphics in order to accommodate the companies' specific and slightly different wishes. In the opening splash panel the individual company names were inserted, and above are presented two of them (the Florida Power and Light Company is not specifically mentioned in this section, because it was identical to the version from the Southern California Edison Company apart from the company IDs in the opening splash panel).
During the story the nephews write down what their uncle tells them about safe kite flying, and in the story's last panel (that fills 3/4 of a page) the notes are scattered on the ground. The panel shown here is from the Southern California Edison Company. In the story made for Pacific Gas and Electric Company there was an extra note between note 7 and Huey reading: 'Never touch fallen electric wires, report them to P.G. and E. or to your parents'. You can find a detailed account of all the alterations HERE. |
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Now then, did Barks receive triple pay for his 'three' stories? Not at all! Western paid him standard salary and just booked the work as Kite Instruction Story in their paysheets, while Barks simply referred to his work as Kite Commercial in his ledgers. So neither of the parties perceived the work as anything special. And it was not... |
EXTRA |
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Curiosity: The Barks household was supplied with electric powers from the Pacific Power & Light Company corresponding with the varying addresses in California and Oregon through the years. Above you are presented to an original cheque from Barks to the company covering payment for one month. |
http://www.cbarks.dk/THENONSTORYSTORY.htm |
Date 2013-04-12 |